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LOCUST Cider & Brewing Co. is a great local brand with just over 10 taproom locations in 3 states (WA, CO, and TX). LOCUST approached DWS Co to evaluate their existing store portfolio and to come up with a new concept for them that would create a stronger brand presence and that could be scaled across both existing and new stores in their pipeline. DWS Co did just that. We did a store evaluation on five stores across their network and prioritized changes that would have the biggest impact on CX (customer experience) and ROI (return on investment). After pulling together existing brand assets, DWS Co created a brand new store design concept and LOCUST loved it. The new concept plays up on the fun, vibrant aspects of the brand by adding in pops of saturated color, texture, pattern and playful signage, art, and way finding.
The location featured in these SketchUp renderings show the new concept applied to a store they have under construction in Seattle. DWS Co. has put together Design Intent Drawings for most every element featured here and is sending packages out to 3+ vendors per item for competitive bidding while simultaneously applying the design to five locations in two states.