Case Study / DeLille Rebrand & Packaging

Client: DeLille Cellars

DeLille Cellars, a pioneer of Bordeaux-style wines in Washington State, hired the Brand Studio at DWS Co to evolve their company branding. Beginning with a comprehensive brand strategy & positioning process to create a position to lean to the future & new and broader wine audiences and channels, a full brand strategy, M/V/V and guidelines was developed, including a restructuring of their wine tiers. Core branding was developed, including a new visual identity, suite of logos across their sub-brands, and new packaging (labels & capsules) for their Essential, Exclusive, Cellar Reserve & Legacy wine tiers. DWS Co developed an elegant evolution of their core visual identity, as well as expressive secondary brand assets, including logo variations and a bespoke illustration style. The application of these new brand assets to new wine labels was done very intentionally with DeLille audiences in mind; You will see a sophisticated and prominent brand across all wines going forward, creating an elevation to a larger aspirational audience and a truly cohesive lifestyle wine brand.

All Rights Reserved, Design Well Spent Company. Photography by Kate Baldwin.

Brand Strategy & Identity for DeLille Cellars
DeLille branding, identity design & packaging design across their portfolio of wines
Logo design applied to beautiful wine label design across DeLille wine tiers
Logo design applied to beautiful wine label design across DeLille wine tiers, as well as alt logo design and custom color selection for their capsules
DeLille branding, identity design & packaging design across their portfolio of wines
DeLille branding, identity design & packaging design across their portfolio of wines
Logo design applied to beautiful wine label design across DeLille wine tiers, including Cellar Reserve wines with this secondary, expressive version of the DeLille logo
DeLille branding, identity design & packaging design across their portfolio of wines
Logo design applied to beautiful wine label design across DeLille wine tiers, including custom illustrations on the Exclusive tier
Brand Strategy & Identity for DeLille Cellars
DeLille branding, identity design & packaging design across their portfolio of wines
DeLille branding, identity design & packaging design across their portfolio of wines
Brand Strategy & Identity for DeLille Cellars
Brand Strategy & Identity for DeLille Cellars
DeLille branding, identity design & packaging design across their portfolio of wines
Brand Strategy & Identity for DeLille Cellars, including secondary logos & brand assets
Brand Strategy & Identity for DeLille Cellars, including secondary logos & brand assets
Brand Strategy & Identity for DeLille Cellars, including secondary logos & brand assets
Brand Strategy & Identity for DeLille Cellars, including secondary logos & brand assets
Brand Strategy & Identity for DeLille Cellars, including secondary logos & brand assets like these custom illustrations
Brand Strategy & Identity for DeLille Cellars, including secondary logos & brand assets- as well as Packaging design across their wines
Brand Strategy & Identity for DeLille Cellars, including secondary logos & brand assets like these custom illustrations
Brand Strategy & Identity for DeLille Cellars, including secondary logos & brand assets like these custom illustrations on labels