Our Mission

To make the world a better place — one design at a time.

We create spaces where people want to be – spaces where life happens, connections are made, and experiences are memorable. We want our clients to walk away feeling like their experience with us was time, money, and Design Well Spent.

A percentage of our profits will be donated to a charity doing great things for a community, cause or the environment each year because we believe in using our gifts for good.

About Us

Design-thinking can unlock unlimited possibilities for brands when customer and human experience is the priority. At DWS Co, we start with the customer and work backwards. The customer should always include, first-and-foremost, the people shopping, eating or staying in the space; but many forget to consider the people operating the store, the people maintaining and cleaning it, and the on-going support that may be triggered at a corporate-level when decisions are made without the bigger picture in mind. We pride ourselves in having a holistic, practical approach to design, and strive to think of every single person who will be utilizing the spaces we create. It doesn’t matter to us if the space looks great - if it doesn’t WORK. This is the only way to give a location it’s best opportunity to be profitable. We think about the long-term to ensure the investments we propose, hold up over time and stay looking great for years to come.  

End-to-End Support

Whether you're a budding startup or a well-established global corporation, we stand by ready to assist you. Our comprehensive suite of services spans the entire design spectrum, complemented by meticulous owner representation. Our goal is to offer end-to-end support, so we can best ensure design execution.

Client Testimonials

  • “DWS has been wonderful to work with, and they have a unique approach to design that sets them apart from others in the industry. The end result is fabulously gorgeous spaces that meet the existing architecture without compromise.”

    Laine Gomez, Catalyst Housing Group

  • “This is the best design company I have ever worked with. They are extremely talented and professional. I highly recommend them!”

    Dave Denslow, Catalyst Housing Group

  • “We rarely have the pleasure of working with such a talented and committed team. Design Well Spent is truly a partner and consistently looks out for the owner's best interest as much as their own. The team’s exceptional design and construction management capabilities provided substantial value to our project. We look forward to working with DWS in the future.”

    Matt Lyons, Grand Peaks

  • "Tobi has successfully led multiple concept development projects from the initial conception phase to defining the customer experience to translating that vision into a physical environment. For anyone looking for a business partner to either launch a new concept or reinvent an existing customer experience, I would highly recommend Tobi – she will not only take your customer experience to the next level but she will save you time and money".

    Koni Braman, Amazon

  • "Tobi is a business person who does design. In retail design her approach and skill set are uniquely valuable as she both has the ability to create beautiful and inspiring places out of space AND understands the primacy of function before form. As an internal client working with Tobi on stores for both the Tazo and Teavana brands, I was consistently impressed by her ability to navigate dynamics among a not-always-in-agreement executive team by being able to both flex at times and bring them along at others. Tobi is creative and inspiring to be around, she is uniquely strong in the details of project and budget management while never losing focus on the design. If you are able to get her, your results will reflect your keen eye for hiring a thought partner and business leader as your designer".

    Lara Hansen, Starbucks Coffee Company