To make the world a better place – one design at a time. We create spaces where people want to be – spaces where life happens, connections are made, and experiences are memorable. We want our clients to walk away feeling like their experience with us was time, money, and Design Well Spent.
A percentage of our profits will be donated to a charity doing great things for a community, cause or the environment each year because we believe in using our gifts for good.
Design-thinking can unlock unlimited possibilities for brands when customer and human experience is the priority. At Design Well Spent Co., we start with the customer and work backwards. The customer should always include, first-and-foremost, the people shopping, eating or staying in the space; but many forget to consider the people operating the store, the people maintaining and cleaning it, and the on-going support that may be triggered at a corporate-level when decisions are made without the bigger picture in mind. We pride ourselves in having a holistic, practical approach to design, and strive to think of every single person who will be utilizing the spaces we create. It doesn’t matter to us if the space looks great - if it doesn’t WORK. This is the only way to give a location it’s best opportunity to be profitable. We think about the long-term to ensure the investments we propose, hold up over time and stay looking great for years to come.
After over 10 years of in-house retail and hospitality concept design experience, designing for two of the world's most influential brands, Tobi Wray founded Design Well Spent Co. Tobi is a NCIDQ-certified professional, member of the IIDA, and the recipient of several design awards including design:retail magazine's 40 under 40 in 2018. Most recently, Tobi was the Senior Manager of Design for Specialty Retail at Amazon.com. She led a team of interior designers, architects, and industrial designers in coming up with new retail design concepts for the online giant - Amazon Books, Amazon 4-star, and Presented by Amazon, to name a few. Prior to Amazon, Tobi led the America's Concept Design team at Starbucks Coffee Company, developing new concepts for Starbucks and their emerging brands, including TAZO Tea and Teavana. Tobi earned her Bachelor's of Fine Arts Degree in Interior Design from Cornish College of the Arts in Seattle, WA where she is currently a part-time Interior Architecture instructor.
Owner | Principal | Interior Designer
Whether you are a new business or an established global corporation, we can help. We offer end-to-end design services and owner representation, including but not limited to the following:
Brand / Customer Experience Consultation
Current Concept/CX Assessments
Decorative Light Fixture Design
Custom Finish Design
Corporate / In-House Design Org Consultation
*Licensed Architects of Record, MEP consultants, and structural engineers will be contracted and managed by Design Well Spent Co. on behalf of the client as required.