Our mission.

To make the world a better place – one design at a time. We create spaces where people want to be – spaces where life happens, connections are made, and experiences are memorable. We want our clients to walk away feeling like their experience with us was time, money, and Design Well Spent.


A percentage of our profits will be donated to a charity doing great things for a community, cause or the environment each year because we believe in using our gifts for good.

About us.

Design-thinking can unlock unlimited possibilities for brands when customer and human experience is the priority. At Design Well Spent Co., we start with the customer and work backwards. The customer should always include, first-and-foremost, the people shopping, eating or staying in the space; but many forget to consider the people operating the store, the people maintaining and cleaning it, and the on-going support that may be triggered at a corporate-level when decisions are made without the bigger picture in mind. We pride ourselves in having a holistic, practical approach to design, and strive to think of every single person who will be utilizing the spaces we create. It doesn’t matter to us if the space looks great - if it doesn’t WORK. This is the only way to give a location it’s best opportunity to be profitable. We think about the long-term to ensure the investments we propose, hold up over time and stay looking great for years to come.  

Meet Tobi.

After over 10 years of in-house retail and hospitality concept design experience, designing for two of the world's most influential brands, Tobi Wray founded Design Well Spent Co. Tobi is a NCIDQ-certified professional, member of the IIDA, the PNW Chapter Vice President of the Retail Design Institute, and the recipient of several design awards including design:retail magazine's 40 under 40 in 2018. Most recently, Tobi was the Senior Manager of Design for Specialty Retail at Amazon.com. She led a team of interior designers, architects, and industrial designers in coming up with new retail design concepts for the online giant - Amazon Books, Amazon 4-star, and Presented by Amazon, to name a few. Prior to Amazon, Tobi led the America's Concept Design team at Starbucks Coffee Company, developing new concepts for Starbucks and their emerging brands, including TAZO Tea and Teavana. Tobi earned her Bachelor's of Fine Arts Degree in Interior Design from Cornish College of the Arts in Seattle, WA where she is currently a part-time Interior Architecture instructor.

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Tobi Wray

Owner | Principal | Interior Designer

Meet the team.

Rachelle Saletto

Over the past decade, Rachelle has spent her career creating interiors for international brands across the globe. Most recently, she was living and working in London as a Senior Designer for WeWork's enterprise team, bringing innovative co-working design to diverse international clients. She led projects for global pharmaceutical companies, boutique social clubs, and high-growth tech companies – including work in Moscow, Tel Aviv, and London. Prior to that, she worked for Starbucks Coffee Company on the Americas Concept Design Team, where she developed custom designs for the Store Design Catalog and a new concept design for Teavana Tea. Her work has been featured in publications such as: Dezeen, Vogue UK, and Elle Decor. Rachelle earned her Bachelor of Arts in Interior Design from Bellevue College and currently lives in Seattle, WA.

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Rachelle Saletto

Senior Interior Designer

Kate McQuade Nolte

Kate is a recent graduate from Bellevue College, where she earned her Bachelor of Arts degree in Interior Design. While in school, Kate worked as a Designer for a Seattle-based residential design-build company. Prior to Bellevue College, Kate was an Administrative Assistant for the Fashion Office at Nordstrom which sparked her passion for retail and her pursuit of a creative career in design. Kate is a Communications Co-Chair and Board Member of the Pacific Northwest Chapter of the Retail Design Institute. She also volunteers for the IIDA to contribute and stay connected to the local design community.

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Kate McQuade Nolte

Interior Designer

Danaia Brown

Danaia will complete her Bachelor of Fine Arts in Interior Architecture degree at Cornish College of the Arts this Fall. Prior to pursuing a career in design, Danaia worked in the hospitality industry for IHG and Marriott Hotels, inspiring her passion to pursue a career focused on hospitality and retail design. While a student, she worked as a Junior Designer at West Elm helping clients visualize their dream homes. Danaia aspires to pursue a variety of projects in the field that utilize design thinking to help enrich underrepresented communities.

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Danaia Brown

Interior Designer

Our services.

Whether you are a new business or an established global corporation, we can help. We offer end-to-end design services and owner representation, including but not limited to the following:

Brand / Customer Experience Consultation

Current Concept/CX Assessments

Concept Development

Schematic Design

Design Development

Construction Documents*

Construction Administration*

Fixture Design

Furniture Design

Decorative Light Fixture Design

Custom Finish Design

Corporate / In-House Design Org Consultation


*Licensed Architects of Record, MEP consultants, and structural engineers will be contracted and managed by Design Well Spent Co. on behalf of the client as required.